At FanHub we appreciate that increased User engagement needs to be coupled with commercial upsides. We are always looking to come up with creative ways to generate new revenue streams beyond standard advertising and sponsorship.
Many of our products include successful extensions where users pay to subscribe to additional features, content or stats on a recurring monthly or season long basis. As part of this we also offer the ability to provide free trials or voucher codes for promotions and discount offers. However, it need not be limited to subscriptions – for our AFL and NRL Fantasy games we now offer the ability for users to purchase personalised league trophies which are sent out to the league champion at the end of the season.
We also have the ability to integrate with existing payment or subscription services should you so require. As part of the NRL Match Centre product we delivered for Telstra we also built out their Digital Pass offering which allows users to purchase a subscription to watch live NRL matches or catch up on the full replays on demand. This integrates with their internal subscription and identity frameworks.
The ever growing Daily Fantasy market in the U.S. stems from the ability for users to enter a Fantasy Team into a pool against other users for a chance to win a share of the prize pool. More often than not these are paid games which require users to pay an entry fee to join.
The FanHub platform offers this type of game as well. We have the ability to build games for any round, match or selection of matches and generate contests for users to join. There are a number of game, pool and contest mechanics that can be used to build out a product that is both engaging and profitable in this space. With proven experience integrating with betting provider backend systems and our broader expertise in the area of fantasy products, FanHub is uniquely placed to deliver high end fantasy for money products.